Sunday 28 September 2014

FIREFLY AIRLINES



WHAT IS FIREFLY AIRLINES? 



     FlyFirefly Sdn Bhd, operating as Firefly, is a full-service point-to-point carrier and a full subsidiary of Malaysia Airlines. Its head office is located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor. It claims to be the first community airline in Malaysia. Firefly operates from two hubs - Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. The airline's first flight was on April 3, 2007, from Penang to Kota Bharu. Even though Firefly is 100% owned by Malaysia Airlines, it has a separate management. Firefly focuses on serving the dynamic Malaysia, Indonesia, Thailand and Singapore growth region, populated by more than 70 million people.


     Idris Jala, Malaysia Airlines' managing director, speaking at a business briefing and launch of the new airline's logo on 16 March 2007, said Firefly would work with MAS in breaking new ground and realising a core network over the next five years. The core network would include markets such as North America, South America and South Africa.




CHARACTERISTICS OF FIREFLY AIRLINE



  • Agile

Translated as an act that is well-coordinated, quick, active and lively, this is precisely the key characteristics they want to adopt. They aim for speed and ease of movement in managing their business as well as providing their services to ensure the well-being of their passengers.
  • Brilliant

Firefly is positioned as a brilliant light that captures the imagination. They engage that brilliance and imagination in their continuous effort in planning, leading, organising and operating their business to create the best community airline the world can offer.
  • Charm

Service is about charm and that’s what them strive to provide; to offer customer a charming flying experience that their customer won’t forget and will keep the other customer coming back for more!
  • Fun

As a young, growing organisation, they make it a point to align our goals with the right attitude that can be spelt in three letters: f.u.n. They adopt an upbeat working environment to produce fresh ideas with substance. A happy worker is a productive worker, and that is reflected in their service to their passengers




PROS AND CONS OF FIREFLY AIRLINES


     Firefly offers you convenience and seamless service in your short-haul air travel. The Firefly travel experience is simple and aims to set the standard for service with our commitment to deliver hassle-free regional connectivity to our passengers.
With our All-in fare pricing, here’s what you can expect when you fly with Firefly:

Complimentary Refreshments
Enjoy complimentary refreshments when on board a Firefly flight served by our attentive cabin crew. For flights above 1 hour and 20 minutes, additional snacks are also available for purchase.

Fast & Easy Boarding
Best solution for time sensitive travellers, Firefly allows you to check-in 30 minutes before flight departure time with less than just five-minute walk to the boarding gate

Baggage Allowance
Our passengers receive 20kg of checked-baggage allowance at no additional charge. For heavier checked- baggage requirements, passengers can top-up in categories of 25kg, 30kg or 35 kg online, through our call centre or at any of our sales offices.

Convenient City Airport
Fly directly into Kuala Lumpur’s city airport when you fly with us! Avoid the additional expense and unpredictability when travelling to KLIA. Firefly flies out of Skypark Terminal at Sultan Abdul Aziz Shah (SAAS) Airport, Subang, just minutes from the heart of Kuala Lumpur.

Web Check-in
Save time and avoid long queues with our web check-in option. Currently this feature is only available for flights within Malaysia and to and from Singapore only. This facility will soon be available for Indonesian and Thailand flights.



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MALINDO AIRLINES



WHAT IS MALINDO AIRLINES?






     Malindo Air is an airline based in Malaysia, headquartered in Petaling Jaya. It is a joint venture between National Aerospace and Defence Industries (NADI) (51%) of Malaysia and Lion Air of Indonesia (49%). The name Malindo is derived from the names of respective countries: Malaysia and Indonesia. Malindo Air initially planned to start operation on 1 May 2013 from the new KLIA2 terminal. However, Malindo Air brought forward the launch date to mid-March 2013 with domestic destinations.

     The entry of Air Asia from Malaysia in the home turf of Lion Air has encouraged the Indonesian airline to enter the Malaysian market with a subsidiary airline. Air Asia's subsidiary Indonesia Air Asia, in partnership with its parent firm, attempted to buy Indonesian carrier Batavia Air to gain a foothold in Indonesia, but the deal did not go through due to regulatory complications and Batavia Air ended up going bankrupt. The attempted deal resulted in a turf war between Lion Air, Indonesia's biggest low-cost carrier, and Air Asia, Asia's biggest low-cost carrier.

     Mr Chandran Ramamurthy, personal assistant executive to the president director of Lion Air, has been appointed as CEO of Malindo Air. The airline's inaugural flights began operations on 22 March 2013.

     For its jet routes, Malindo Air provides a personal TV (in-flight entertainment system) in every seat, light snacks and free meal, seat pitches of 32" and 45" for economy class and business class respectively, and free baggage allowances of 20 kg & 30 kg. Furthermore, Wi-Fi service will be available from June 2013 onwards. The combination of the amenities, services and low cost fares puts Malindo Air in the category of hybrid airline.

     The IFE is based on Panasonic eXLite with 9 inch touch screens in Economy class and 11.1 inch touch screens in Business Class, capable of gestures (swiping, scrolling). Full meals are served in Business class.

     According to Malindo Air, a total of 50,000 passengers had flown with the airline as of 9 May 2013. The airline also has expanded on a parallel turboprop service, focusing mainly on secondary routes within a 2-hour radius from Sultan Abdul Aziz Shah Airport. Pioneer destinations include Penang, Johor Bahru and Kota Bharu, the flights have commenced in early June 2013.



CHARACTERISTICS AND FUNCTIONS


     Malindo Air giving a low fare with premium in-flight service included. The baggage allowance and in-flight entertainment are taken care of Malindo and no hidden cost. Boeing 737-900ER and ATR2-600 aircraft flies to domestic and international destinations operated centrally from our hubs at the Kuala Lumpur International Airport (KLIA) and the Sultan Abdul Aziz Shah Airport (also known as the Subang Airport or Subang SkyPark) in Subang, Selangor. Malindo is still new in flight industries and the fleet’s average age is only about 1 years.

     The first flight departure from Kuala Lumpur for Kota Kinabalu in March 2013, Malindo have taken pleasure in expanding the network to include everyone’s favorite destinations in Asia, such as popular cities in Thailand, India and Indonesia. Malindo have a plan to bring several other destinations closer to passenger in end 2014.

     As January 2014, over 1, 000,000 satisfied customers have chosen to fly with Malindo. Simply because Malindo were the Smarter way to travel. Malindo strive to meet beyond customer expectation while ensuring our actions result in profit to the company and maintain a low cost operation. Malindo focus to deliver exceptional air services while offering low fares with added value.                






PROS AND CONS OF MALINDO AIRLINES


  1. Luxuries Meets Comfort

    Malindo provide recline and relax on full leather seats with 32” seat pitch and 45 inches of legroom spaciousness. A three-pin power supply socket rests on the side for those travelling with gadgets. This fit for travelers looking for both comfort and value.
     
  2. Exclusive Check-in Privileges

    With Business Class, passengers can receive personalized services at newly-enhanced check-in lounge at the KL International Airport (KLIA2) or opt to check-in via our Business Class general line, fuss-free.
  3. In- Flight Entertainment

  4. Flights can be a breeze with in-flight entertainment system. Passengers just need to sit back and surround themselves with the latest in the entertainment world. Malindo have got covered for your journey. Work the 11.1" touch screens like your own personal tablet. Catch the latest blockbusters, TV programmes and chart-topping music in a cinema of your own via our multi-gesture touch screens. Entertaining and engaging activities for the young at heart and keeps kids occupied throughout the journey. For the ultimate convenience, utilize the USB port to charge all devices on-the-go.
  5. Specially-Catered Meals

    Indulge in Malindo signature dishes exclusively designed with their guests in mind. The in-flight menu tantalizes taste buds much to the delight of even food loversDelight yourself to specially-catered meals from Malindo official cuisine partner, Original Kayu Nasi Kandar. Treat your taste buds to selection of sumptuous Malaysian delicacies entirely designed with guests in mind, at irresistibly affordable prices. 

  6. Extra Baggage Allowance
         The amount of checked baggage that you can take with you free of charge will vary according to the route, class of travel, terms and conditions of ticket. For most destinations, free checked baggage allowance is determined by weight (Weight System). Malindo allow up to 15 kg in baggage allowance for domestic flight and 20 kg for international flight. For all domestic flights, they will be charged RM10 per kg. Malindo provide free check in baggage allowance. For Business class limit to 30kg while for   Economy class limit to 15kg for domestic and 20kg for international.           
    Hand Carry Baggage for Business & Economy class.

    Quantity: One Piece Hand Carry Baggage
    Measurement: 12 x 16 x 8 inch
    Weight: 7KG per passenger  

  7. Stay Connected

    With built-in power supply socket, USB port and WiFi connectivity, it's like you never left the ground.