Sunday 28 September 2014

FIREFLY AIRLINES



WHAT IS FIREFLY AIRLINES? 



     FlyFirefly Sdn Bhd, operating as Firefly, is a full-service point-to-point carrier and a full subsidiary of Malaysia Airlines. Its head office is located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor. It claims to be the first community airline in Malaysia. Firefly operates from two hubs - Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. The airline's first flight was on April 3, 2007, from Penang to Kota Bharu. Even though Firefly is 100% owned by Malaysia Airlines, it has a separate management. Firefly focuses on serving the dynamic Malaysia, Indonesia, Thailand and Singapore growth region, populated by more than 70 million people.


     Idris Jala, Malaysia Airlines' managing director, speaking at a business briefing and launch of the new airline's logo on 16 March 2007, said Firefly would work with MAS in breaking new ground and realising a core network over the next five years. The core network would include markets such as North America, South America and South Africa.




CHARACTERISTICS OF FIREFLY AIRLINE



  • Agile

Translated as an act that is well-coordinated, quick, active and lively, this is precisely the key characteristics they want to adopt. They aim for speed and ease of movement in managing their business as well as providing their services to ensure the well-being of their passengers.
  • Brilliant

Firefly is positioned as a brilliant light that captures the imagination. They engage that brilliance and imagination in their continuous effort in planning, leading, organising and operating their business to create the best community airline the world can offer.
  • Charm

Service is about charm and that’s what them strive to provide; to offer customer a charming flying experience that their customer won’t forget and will keep the other customer coming back for more!
  • Fun

As a young, growing organisation, they make it a point to align our goals with the right attitude that can be spelt in three letters: f.u.n. They adopt an upbeat working environment to produce fresh ideas with substance. A happy worker is a productive worker, and that is reflected in their service to their passengers




PROS AND CONS OF FIREFLY AIRLINES


     Firefly offers you convenience and seamless service in your short-haul air travel. The Firefly travel experience is simple and aims to set the standard for service with our commitment to deliver hassle-free regional connectivity to our passengers.
With our All-in fare pricing, here’s what you can expect when you fly with Firefly:

Complimentary Refreshments
Enjoy complimentary refreshments when on board a Firefly flight served by our attentive cabin crew. For flights above 1 hour and 20 minutes, additional snacks are also available for purchase.

Fast & Easy Boarding
Best solution for time sensitive travellers, Firefly allows you to check-in 30 minutes before flight departure time with less than just five-minute walk to the boarding gate

Baggage Allowance
Our passengers receive 20kg of checked-baggage allowance at no additional charge. For heavier checked- baggage requirements, passengers can top-up in categories of 25kg, 30kg or 35 kg online, through our call centre or at any of our sales offices.

Convenient City Airport
Fly directly into Kuala Lumpur’s city airport when you fly with us! Avoid the additional expense and unpredictability when travelling to KLIA. Firefly flies out of Skypark Terminal at Sultan Abdul Aziz Shah (SAAS) Airport, Subang, just minutes from the heart of Kuala Lumpur.

Web Check-in
Save time and avoid long queues with our web check-in option. Currently this feature is only available for flights within Malaysia and to and from Singapore only. This facility will soon be available for Indonesian and Thailand flights.



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